While buying ads is one way—an expensive way—to get your name out there, earning media coverage and serving as the go-to expert for journalists seeking quotes or comments, offers even greater value. Generating such media coverage and sustaining visibility through publicity and news stories can help build your professional profile, your company prospects and your overall profitability.
Learn how to use media to your advantage, how to seize opportunities or create new ones with this one hour webinar hosted by ACP and featuring Margee Herring. Margee is an accredited public relations professional who has been working with ACP since early 2016. Margee will help you understand:
1. How to anticipate and plan for media coverage
2. How to present yourself as a go-to source for media
3. How to use the ACP mission to distinguish yourself in your marketplace.
4. How to develop your own PR sensibilities, enabling you to develop PR-rich relationships and marketing content.
CE Credits: NAPFA, NASBA