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THE FINANCIAL PLANNERS' RETAINER: A REFLECTION OF REAL VALUE 

05-20-2019 10:17

The retainer is a value-based system that increases compatibility with newer service models and aligns the advisor-client relationship, specifically with new fiduciary standards. Further advantages of the retainer model include resistance to commoditization, the ability to provide service profitably to a much broader market, and adaptability to a wide variety of services the advisor may wish to make available. Not being tied exclusively to the value of assets managed, the retainer removes the implied (and erroneous) understanding that investment management is the sole service of value being provided in a planning relationship.

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