Description:
Most financial advisors understand that they need a website, but many are unsure about what else they should be doing. Should you have a blog, and if so, how much should you be blogging? What social media accounts do you need, and when should you post? How do you use your social media presence to drive traffic back to your website? Should you be devoting time to blogging and developing fresh content? How much time can you really spend on these endeavors? How do you know if your strategy is effective? In this presentation, Samantha Russell, director of sales and marketing at Twenty Over Ten, will go over the answers to these questions and other best practices and easy-to-implement solutions for marketing yourself online as a financial advisor.
This webinar will be presented by Samantha Russell, who is the director of sales and marketing at Twenty Over Ten, a web development company that creates tailored, mobile-responsive websites for financial advisors and insurance professionals. With a background in public relations, marketing, and client relations, Sam focuses on helping advisors understand the value of their online presence and connecting them with the marketing tools and digital solutions they need to effectively manage their brand.
Learning Objectives:
- How To Take Control of your Search Results - some simple tactics that you can use today to impact what is displayed when users search for your business
- Best Blogging Practices - what to consider when creating and sharing blog posts so you will have higher levels of engagement and can easily track your progress
- Social Media Personal vs. Professional Use - what you need to know to stay compliant
NAPFA CE - 1 Marketing
NASBA CPE - 1 Marketing
If you would like to register for this webinar, please click here.