On the second Thursday of every month at 4pm ET - except for February (first Thursday) and October (third Thursday) due to industry conferences - Impact Communications will host a marketing call for all ACP members. In 2025, we will alternate each month between having open office hours and planned topics of discussion. During office hours, the Impact team will always bring a handful of recent resources, articles, webinars, podcasts, etc. covering new marketing methods, best practices, recent updates, or new marketing products and features. However, the main purpose of these informal meetings are to be open format and discussion based, where ACP members can bring their own topics and questions around marketing, PR, online presence, social and digital media, webinars and podcasts, etc. These questions and topics do not need to be submitted in advance - come with any and all questions! On the alternating months, the Impact team will come with some prepared comments around various important marketing topics, sometimes featuring guest experts.
The 2025 schedule is as follows:
January 9: Organic Growth Strategies Using IRS Tax Data
February 6: Office hours
March 13: Best Practices for Social Media Marketing
April 10: Office hours
May 8: Best Practices for Advisor Websites
June 12: Office hours July 10: Insights on SEO and Online Presence
August 14: Office hours
September 11: Video and Podcast Marketing
October 16: Office hours
November 13: Testimonials, Endorsements, and Google Reviews
December 11: Office hours
If you have any questions you'd like to submit in advance, please email them to jonnyswift@impactcommunications.org